Friday, February 8, 2008

Event Jealousy

By David Pollack Those of you who were children at one point know how powerful event jealousy can be. Those of you who have children may understand even better. What is event jealousy? Its that twinge you get when everybody else got to do something that you didnt get to do. Even if you had no clue beforehand that the event was going to occur, the knowledge that a large group of people that did not include you had a large amount of fun eats at you until all you can think about is why you didnt get to have fun too. Why didnt anyone tell you? With an event that is by reservation only, invitation only or for which enrollment is small enough to be prohibitive, you may want to consider releasing whats called a post-event announcement. Post-event announcements are press releases which tell people about an event which just occurred as opposed to one which is upcoming. The purpose of these types of announcements is twofold. The first function is, of course, informative. You want to let people and other companies know that your business participated in or sponsored a unique event. You want coverage of your companys activity in the community and society. The second function is well, lets face it a bit more sinister. You dont just want people to know that an event occurred. You want those who were not in attendance to be very aware of that fact. You want them to wish that they had been there, with the result that they will keep their eyes peeled for your next event. After all, everyone who got to go had fun, right? The way to craft an effective post-event announcement is to let people know what they missed. The first step is to set the tone in terms of what the people who were in attendance experienced. Use key phrases, such as these: - Those in attendance were treated to - A surprise awaited those who showed up - This was no ordinary night for the crowd in attendance Notice the sense created above of having missed a truly singular event. The company who put on an event described that way must be worth keeping an eye on! After all, you wouldnt want to miss out on an opportunity like the one you just missed. The second step is to include quotes from people in attendance. In a way, this is not all that different than going up to a friend in school and saying, Oh man, you should have been at Johnnys party the other night! You totally missed out! Go back and read that quotation again. Dont you wish you had been at Johnnys party? At the event you wish to promote or even through emails and phone calls after the event ask permission to quote certain attendants who really enjoyed themselves. Ask them pointed questions. What was the best part of the event for them? What would they say to someone in your industry who was not in attendance? Ultimately your post-event announcement should not create a sense of exclusion, but rather one of a missed opportunity that may be redeemed in the future. Your release should say to its audience, Come be a part of our club! Everyone who becomes a part of our club has fun! The more the merrier! Come join us! Use this strategy and youll soon be booking larger venues and making longer waiting lists for future events. David Pollack is Account Executive and Lead Writer for My Team of Experts, Inc., a public relations firm which specializes in small businesses. Article Source: prescription phentermine 37.5 order phentermine cod
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